TOP 6 SEO Website Promotion Trends In 2022 - Semalt Overview
The home stretch of this year is the time to summarize accomplishments and plan actions for the future, analyze mistakes and determine what and how to best achieve the coming year. That being said, the online promotion of web resources is no exception. Indeed, this is the time to consider what trends will be in demand in the world of SEO and what you should pay attention to when optimizing and promoting sites in search engines.
It used to be relatively easy to reach Google's TOP 10, but now, due to strong competition, those days are irrevocably over. The goal of the improvements is extremely simple: to show users in the SERP the best results that best match their search queries.
Indeed, all of Google's innovations are another challenge and a test of professionalism, requiring a thorough analysis of the situation and the search for optimal solutions. This being the case, to successfully increase the rating of an Internet resource and meet the expectations of visitors, it is important to take into account the trends in the world of SEO and to know which channels, tools, promotion methods are losing their relevance, and which are just to gain momentum.
Thus, Semalt is committed to optimizing the SEO of sites with a better SEO tool: the SEO Personal Dashboard. So, let's discover a list of 6 SEO trends to treasure for success in the years to come.
1. SEO site optimization for Google: expert, authoritative and reliable content
Search engines look for and display the most relevant pages that best match the user's intent. The better and more useful the content, the higher the audience engagement and repeat sessions.
This is because Google does not like and perceives poorly written text negatively, and if the information on the page proves inconsistent with the search phrases used, it will not be displayed in the search results.
The worst thing that can be done for the promotion of an Internet resource is the publication and placement on pages of short texts spammed with key phrases. This method of promotion is so outdated that it is very dangerous to apply it now.
That is, SEO and search engine promotion of sites through content does not only mean publishing single texts but also reviews, cases, news, manuals, articles, research and other documents.
In addition, other content formats should be used, such as: infographics, diagrams, photographs, images, videos, product offer galleries, interactive maps, thematic calculators of services and goods. Thus, the web page will become more diversified and interesting for the user. For example, if the user is too bored with reading, he / she will look at an infographic or a video review. Search engines rank the best content that visitors read to the end and share it on third-party resources. Personally, this is a signal that the material is useful and relevant to the target audience.
2. Local SEO: Google My Business and Maps
Due to the quarantine and pandemic, local searches became much more in demand in 2021. People have started to search more often for services near where they are staying. That is, Google supports this trend by encouraging users to help local businesses by ordering services or purchasing products nearby.
In this regard, a number of adjustments have been made to the local search. For example, in the Google My Business application, it has become possible to contact the audience directly. The map and search statistics have been improved to be more detailed and complete.
A new custom feed has been integrated into the "What's nearby" section; with the help of which the user quickly learns about the events taking place nearby. It includes the latest articles, reviews, photos from local experts; food vendors and people that a Google Maps user has subscribed to.
Also, according to SEO observations, Google has started showing the age of businesses and the Google Guaranteed label in local search results; which can positively affect click-throughs and build audience loyalty.
If you don't understand much about it, that's okay! Semalt's SEO Personal Dashboard is here to help you drive more traffic to your site.
3. SEO Optimization for a Mobile-Friendly Website
It's been several years since the mobile-friendly update; but even now, there are online resources that do not have a high-quality mobile version. In particular, self-written web platforms "sin" with this.
Indeed, to encourage webmasters to create a functional, practical and beautiful adaptive website in September 2019, Google launched the Mobile-First Index algorithm.
Thus, adapting this algorithm to mobile gadgets is an important SEO trend right now. As the statistics show, the share of mobile organic traffic in the B2C niche has already reached 80%. More and more people are using the Internet from smartphones; as the ergonomics and performance of mobile devices now allow for comfortable and efficient visits to sites of any topic.
Google Mobile-First SEO: what do you need to do?
Here you need to provide fast page loading. Indeed, you should understand that on mobile devices, the speed of the Internet is lower than on a PC, which means that the resource should have less "weight" and load even faster.
After all, milliseconds can affect the user's decision. Also, arrange texts, menu sections, buttons and conversion elements in a way that maintains a user-friendly distance between them. Nothing should get in the way of visitors' clicks and navigation.
It's also not a good idea to hide content in tabs, carousels and other interface components. Thoroughly test the functionality of the responsive version.
The functionality implemented on the desktop does not always work properly on mobile devices. Put accents, draw the user's attention to the most important thing, which solves his / her problem.
Since the screen of mobile gadgets is smaller than that of a PC, the embedded interface elements for beauty must be tested in their interest for visitors. Moreover, using an SEO tool like the DSD will help you optimize your site for mobile devices in a short period of time.
4. User experience affects rankings
Previously, Google had not publicly confirmed that user experience was one of the main behavioural factors affecting the ranking of web resources. In 2020, that changed, followed by the release of the Page Experience algorithm in 2021. Indeed, it is focused on improving the user experience and contains a number of requirements for Internet platforms:
- Optimized mobile version: comfort, readability, indexing.
- High download speed measures: Core Web Vitals.
- User security, no hidden content and anti-virus software.
- SSL certificate and HTTPS connection.
In addition, it facilitates people's perception of the content, i.e. no annoying ads. Most likely, this is not the final group of requirements, and in the future, Google will announce additional metrics on the page experience. However, even now, SEO professionals and UX designers have a lot of work to do.
5. SEO optimization: promoting the website for voice search
By 2020, more than half of all internet searches will be done by voice, and 27% of users use voice search on their mobile devices on an ongoing basis. This method of searching for information is confidently gaining popularity, and optimizing an online resource is the trend for 2021.
Indeed, voice search is convenient and irreplaceable when a person does not have the time or physical ability to type a query into the browser line.
It should be noted that the key phrases, in this case, differ from the usual search terms. They include a query word and are "long tail": qualifying words that help the search engine find the best possible match and provide the best result for the query.
That being said, optimizing your site with an SEO tool such as the SEO Personal Dashboard will be an asset, so that search engines rank you in the top results that people are looking for.
6. Conversion over traffic
A large number of visits and views is a good indicator that gives the search engine a positive signal that the site is growing and that the audience likes it. However, a large traffic flow does not always determine the effectiveness of an online resource. It is important to remember the target action a person should take when visiting the page.
Let's say your online store was visited by 10,000 people in a month, but just 4% of them were interested in the product and made purchases. What does this mean? You have attracted readers who probably studied your blog with enthusiasm, but did not buy the products you sell.
As practice shows, low traffic internet platforms can convert much better than portals with thousands of audiences. Conversion in 2021 is one of the key indicators of the quality of online resources, especially the commercial segment.
Therefore, it is recommended to choose the right target and development strategy. If your resource is a seller, focus on conversion rates, not mass traffic.
Conclusion
In sum, the trends of SEO promotion do not stop changing every year, adapting to the innovations and updates of search engines; as well as the behaviour and demands of users.
Therefore, to be in the TOP of the search results, you must not only know the trends of the next year, but also adapt the sites to the requirements of the search engines; working on their ergonomics, their content and their technical parts.
Moreover, Semalt will help you to reference your site in a short period with its DSD referencing tool. So, I advise you to use this tool to make your website visible on search engines in a short time.